10 Big trends shaping the future of online Advertising

We have been constantly working on to bring the latest trending behavior across advertising. We managed to get a hand on to one of the popular person Mary Meekers annual report. We also had a research on other Research work and identified top 10 trends shaping up advertising avenues.

1. Traditional v/s digital advertising avenues

Traditional advertising avenues are low and Digital Avenue is gaining popularity. Internet ad revenue hit $60 billion with a growth of 20% yoy. Need to say more. Digital media is taking over traditional medium.

2. Desktop ad revenue v/s Mobile revenue

Desktop revenue is relatively flat, while mobile revenue is rising. The internet storm has gone beyond desktop as Smartphone’s are barging into everyone’s personal life. Mobile ad revenue grew by more than 66 percent in comparison to just 5% of desktop. More than 25% of the time the consumer is spending on the smart phones.

3. Mobile Ad budget on the rise

As mentioned in the above point, the companies are placing 12 – 15% of their budget on mobile ads & 22% on desktop ads. It means there is a $21 billion untapped opportunity which anybody and everybody will try to tap for mobile ads.

4.  Google and Facebook are making the most in this ad war on desktop and mobile

Most the time is being spent on Google or Facebook. Without doubt companies are placing high marketing budgets to place ads on their portals. Google revenue jumped from 25$ to 30$ Dollar showing a rise of 18% where as Facebook has shown a jump from 5B$ to 8b$ showing a rise of 59%, rest are contributing 13%. The war is going to get fierce in the near future.

5.  Consumers/users are annoyed by online ads

When ads become repetitive, consumer gets annoyed. Either they switch off the app or put it on mute. According to Mary’s survey 92% of 3200 users use ad blocker and 81% of video ads are muted.

Advertisers have to come up with a strategy where users can experience ads with different USPs and they have something else to offers rather than being repetitive.

6.  Shorter is better

Shorter is better; advertisers and marketing persons are trying to create ads which are short spic and span. Its attention grabbing, consumers are no more interested in long campaigns. Example – movie trailers, small 15 sec ads are creating much more buzz than the long once.

7. Facebook is not dying its maturing with time

Despite many reports were saying that facebook has reached and will see a similar fate as orkut and some else social platform will take its place for teens and adults. Facebook still has more than million active users according to comScore data. The data measured the average monthly minutes per visitor, with Facebook, Instagram and Snapchat are having the most reach.

Interestingly, Tumblr only reaches a little over 20 percent of 18- to 34-year-olds & Twitter reaches more than 50 percent of millennials but averages time is considerably less spent.

8.  Chat is the future

Brands know that social is actively playing a major role in marketing. No wonder facebook created facebook messenger from its internal chat portal. It also acquired whatsapp. Smart move. Majority time is being eaten up by Facebook acquired portals.

The rises of these applications are exponential compared to twitter and LinkedIn.

9. Content feeds will become finely-tuned for each individual.

Content is and always will remain the king in marketing. With the rise of better algorithms everyday for surfacing and serving content, users need access to instant forms of information and entertainment at all times, highly-tailored to their interests. As it happens as per their choice & customization, it becomes user friendly to them and they’re going to become dependent on constant streams of this individualized content.

10.   Non-digital ads will become extension to digital ads

How long can an old watch tick. Only to an extent of its capacity. Traditional marketing is not going to die. It may become digitized in some way, such as the pop-up digital ads I mentioned in my first point, but it will cease to exist in the form we know it today. Many corporate are hanging on to mass medium like newspapers, hoardings and then extending same ads to online frontier tempting the user to click and land to the given product and services.

In the mid of all the digital turbulence, all corporate are running to the experts to cater and keep up with the pace of new era of marketing. Marketing agencies are quickly adapting to it. A special mention to Linsad Online Advertising in Malaysia who has delivered to some of the top clients with its impeccable online and offline marketing services.

Here is some question to audience who has in mind about internet advertising:

a.       Can traditional business surpass digital advertising?

b.      How mobile world could helps to reconnect more prospects?

c.       What strategic action one should follow to promote e-retail business?

Know 5 Benefits of Customer Reviews to Boost Digital Marketing

Today‘s customer cannot think of buying anything without verifying its online presence. The idea behind the importance of a customer review is that it provides a comprehensive knowledge about a particular product. A review generally throw light on the applications, flaws, specifications as well as the common advantages and disadvantages of using a product.

It is the responsibility of a digital marketer to understand the importance of the reviews and he should persuade the visitors to give reviews for a particular product as it acts no less than a good content that can boost the online presence of a product.

How Can Customer Review Impact Digital Marketing?

1. Influencing Buying Decisions:  The buying decisions of the customers are highly influenced by the reviews of the products. Today’s customers will depend on the product reviews of leading review sites before buying.
2. Boosting Online Ranking: Customer search are extremely important for the organic ranking of the website. Interestingly enough the time spent viewing the website contributes to the on page SEO of the website. The idea is so that every time a new customer hits a fresh review, the search engine will rank the website for a unique content which is quality SEO.
3. High Conversion Rate: The greatest benefit of customer review is that it adds to the high conversion rate for that product as well as helps in the brand promotion through online marketing.
4. Boosting Off-Page SEO: Quality reviews contribute to the backline opportunities in an organic manner. Hence instead of discouraging the customers, it is advisable to motivate them for reviewing. ‘Yelp’ and ‘Trip Advisor’ have benefited hugely by this review section on their website.
5. Product Promotion: Reviews directly influences the product promotion or increasing the popularity of the product. Today’s customers largely decide what to buy based in the reviews of the leading review sites like the Trip Advisor or Amazon reviews etc.

Ignoring proper customer review will be highly blunderous for a digital marketing specialist. The main aim of writing this article is to spread awareness among the online marketers to understand the impact of customer reviews and take the benefits of various leading review sites like Google My Business, Trust Pilot, TestFreks, Face Book etc. There are various digital marketing companies in Malaysia. A Special mention may be made of linsad.com.my which is has various digital marketing services and have used these innovative methods while dealing with clients.

Promote Your Brand to Boost Business Reach Online

Hiring an advertising agency properly is vital as it involves the future of a business. It is more of an investment on people and hence one should be extra particular in the hiring process as the success and failure of the organization will largely be defined by the chosen advertising agency.

There are a few best practices which if observed properly can help in choosing the right advertising agency. It is very important on your part to really get impressed by the way the advertising agency guy thinks, to keep you and your business to move on.

Tips to Hire Advertising Agency

Do Your Research Thoroughly: Some brands are so stressed that they always opt for long-term agreements without going for much research. However it is always recommended to cross check with a few other leading advertising agencies and talk to their business owners and ask for their expert ideas before the final selection of the ad agency.

Refer to Case Studies:There are various advertising agencies in the market which are there to make lofty promises but only not to practice those. It is good to refer to the case studies and client references. There are some agencies which are in the market for years but they lack the innovation and creativity that is required to save a sinking ship.

Adv Agency Should be Able to Measure Success/Failure:

It is very important for an advertising agency to measure the success as well as the failures associated with the implementation of the various strategies. Marketing is a blend of art and science and hence analytics as well as insights are part of the processfrom beginning to the end.

Look for the Wow Factor: Advertising is such a field which should certainly have the spark and the wow factor. You should actually like the people who will be implementing business strategies on your behalf.

Sync between Brand and Advertising Agency: An advertising agency may be old or new in the industry, but its key role is always to support and promote the story of its brand. Hence the brand and the advertising agency should always be in sync.

 Among the various successful advertising agencies in the market, special mention may be made of the advertising agency in Malaysia–http://www.linsad.com.my/ which has the ability to drive new business with its innovative business approaches and exceptional customer management skills.

Top Development Trends Followed by the Mobile App Developer

Today’s business is hugely rules by mobile app development. To be more specific today’s business model is no longer only about websites but for consumers to stay constantly connected looking to perform specific tasks. The importances of the apps lie in the fact that it can fully make use of the mobility and one can get access to his business needs and requirements without being in front of a desktop.

 A mobile app developer is dedicated to the act or process by which application software is developed for handheld devices. Whether it is ordering for food, shopping your favorite, saving money, hiring a cab, or any other online activity, due to the mobile apps development the mobile/cellular device has emerged as a real friend in fulfilling our daily needs. There are various trends that are followed by the

mobile app developer. Some of the latest trends are discussed below for the reference of the readers.

An Overview of the Latest Development Trends

Apps Security: There has been a growing concern of mobile app security. It has been noted in the recent past that almost as good as 75% application would not have passed the security check as hackers can very easily confidential information. Security is certainly a big concern in mobile app development. Researchers are being conducted to solve this issue.

Application of Cloud Technology: With the application of the cloud technology the app developers can focus towards synchronizing and integrating apps in various devices leading to faster development processes.

Apps based Marketing /Advertising/Sales: Recent surveys reveal that an approx of 20% of the sales is driven from the mobile banking. Analysts are of the opinion that this trend is growing to grow in the future. This certainly has opened doors for the development of mobile apps that will take care of the easy transactions without needing cash or physical cards.

There are various app development companies in the market offering mobile app development services. Special mention may be made of Malaysia based company LINsAD which provides wide range of services including mobile apps and more features. For details visit the company website at http://www.linsad.com.my/

Know 5 Most Popular Wave of Innovation in Ecommerce 2016

The world of ecommerce is ever-changing and this article is an initiative to aware the customers about the new wave of innovations and creativity associated with this field to make it all the more attractive and user-friendly. Online marketing has become all the more exciting and dynamic particularly in the field of ecommerce.

Super Fast Delivery Option:  Today’s customers want everything to be fast paced place. Gone are the days where people used to be satisfied with the overnight delivery option. They have developed an expectation of the product delivery within 2/3 hrs.An upcoming innovation of ecommerce would be to meet the same.

Create Connection with the Physical World:  Buyers have always been fascinated by the physical stores, where they can actually see or check their favorite items. Even after the introduction of the online marketing the situated remained the same. The modern day ecommerce is actually thinking to come up with an idea to resolve the issue. Consider the Fire Phone, which uses software for people to window shopping and scan what they like and then go for the final purchase of the product.

Personalized Discovery: Another aspect of ecommerce is that it is undergoing immense consumer data mining to help the companies target the users with upsells and promotions. This might sound ok for the companies, but it also destroys the user experience of the shoppers .An answer to this is the role played by the websites like Netflix or Pinterest which are actually researching the likes and dislikes of the customers and thus helping with relevant shopping experience for the customers.

Selling Based on Location of Mobile: A revolutionary approach of the ecommerce website is that it to promote sales based in the location of the location of the mobile which adds to the upcoming waves of ecommerce or online marketing. A simple example is geographically targeted discounts pushing a notification regarding a particular sale. Imagine a owing a supplement online store and partnering with a fitness facility which ends up in much like a person going to the fitness club and receiving discount on a supplement.

 These are some unusual upcoming innovations in the field of online marketing that will soon create a stir in the online marketing. Today there are many competitors working on ecommerce website in Malaysia, among which special mention may be made of the Linsad which is keeping a tab on such innovations and is preparing digital strategies accordingly. For details visit the website at http://www.linsad.com.my/ Startup Internet Marketing
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