Before we jump on to why Social Media Marketing (SMM) is
important, lets jump on to some startling facts.
‘According to Hubspot, 92% of marketers claimed that social media marketing was important for their business, with 80%
indicating their efforts increased traffic to their websites.’
Lets’ put it in a simple manner
if you are planning to sell something; it has to be via brand. To make your
brand visible you need to do some marketing so that people come to know about
it. Well Social Media is just doing that at a much cheaper price than outbound
marketing and reach is also high. Therefore whatever you are selling, using
social media as a marketing tool is helping your brand without hurting your
wallet.
But due to unawareness to a lot
of individual/businesses, end up asking what is it social media marketing is
going to do for me? Do I really need an account? It’s just a waste of time.
Well to answer those people, we have jotted down list of points which will definitely
end up changing your opinion.
Importance of Social Media:
1.
Social Media become one of the
most productive way to drive traffic :
Creating a website is very much clicking a selfie of
yours. You want your friends/relatives to click like and praise about it, but
you don’t want to beg or pay for attention. Therefore the best medium or the
route is to go via social media to grab the attention, you just need to update
about you site and traffic will start getting routed. No wonder Instagram,
Pintrest & stumble upon to name a few are a huge hit among social tools.
2.
Social Media Boost SEO for Business Purpose :
If you are selling products/services via online medium,
and are banking on SEO (Search Engine Optimization) for results. Floating your
content via social medium will assist in bring quality results in fastest span
of time and will result in optimization of keywords as well.
3.
Social Media is the best platform for relationship
building in Business Environment:
Imagine you have a website
selling stuff but you don’t have a portal where people can write you back for
any feedback, grievance or any kind of a product query. Social Media becomes
the best platform for you to engage with your audience where they can get it
touch, write reviews. In the process you gain their confidence and they become
loyal to you. You also get real time update of your business proposition.
4.
Social Media allows targeting
& retargeting :
One of the most important
reasons social media is important because of the highly customizable nature of
social media ads. Facebook ads allow you to target via location, education
level, profession, purchase history and pages you have liked. So it’s less
likely people viewing you ads v/s people knowing their friends are using your
product/services.
5.
If you want to be in the race, you have to be
ahead of your competitors:
Ok a quick fact before we jump
on to this point, according to a source (adweek)
91% of reputed listed brands are using more than one social media platform. So
if you are still lagging behind, time to gear up. Just imagine a company having
more than 10,000 followers across platforms already has a ready platform to
exhibit a product or a promotion & what do you have, nothing. Every time
you have a product launch, you have to start from scratch.
6.
Brand Loyalty & Sales :
Just put a post everyday either
about your company or news related to your industry. As soon as a user opens up
the facebook, there he is a notification from your facebook page. Though you
are not selling anything right now, you are doing something which is called ‘Brand Recall’, ‘Brand positioning’
every time he is viewing your page. Now whenever is planning to buy your
product, bang, he has your brand at the top of his mind and the sales happen.
Well I have only slated down the
important points, there are many more which I will highlight in my next blog.
One more thing I strongly suggest leave these social media marketing in the
hands of the expert so that you concentrate on your business. At this juncture
I would like to mention Linsad Agency who handles a complete seo, sem & social media marketing in malaysia. It is also into various
outbound marketing activities as well like Video production, press advertising,
Mobile Marketing.
