How to engage your audience using digital marketing and advertising methods

Digital advertising do not have a trusted reputation amongst consumers. In fact, a research suggests consumers are actively avoiding digital advertisements.

Over half of the respondents said they use ad blockers or were planning to install one, something certainly not all advertising agencies would be happy to know, but what's the solution?

For many businesses, the solution is content and inbound organic marketing where ad agencies should focus on creating quality content that pulls consumers toward your services and product naturally and place them where they want to be. Having said that content marketing is a long-term play, and building a reliable audience and a constant flow of organic traffic via social media marketing and press advertising isn't a cakewalk. So, it's the task of marketing agency and ad agencies to complement their content marketing with digital marketing and advertising to provide a rightful, progressive and valuable experience for your prospective customers.

It’s advisable that advertising agencies escape from the traditional method of online advertisement and resort to provide an assortment of services from content marketing, social media marketing, press advertisement to their clients. In the long run people would like to be where they are pulled naturally through organic content and approach. Online advertisements are short-lived and should come as a complimentary service to organic digital media marketing.

So, to conclude it has to have a balance between organic and inorganic under the guidance of a digital marketing agency. To lessen your burden, I would like to make a special mention to Linsad Agency, one of the most reputed digital marketing in Malaysia among the other ad agency in Malaysia. They are specialized in Branding and marketing efforts and have a huge list of reputed clientele, marketing agent proving their success over and over again.


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SOCIAL MEDIA MARKETING – 6 REASONS WHY IT IS IMPORTANT FOR YOUR BUSINESS?

With the introduction of social media, the scenario of digital marketing has changed completely. New avenues have opened up for marketing your content and now you can use this powerful weapon to share your valuable piece of content across the globe with just one click of your mouse.

If you are using social media only for your personal entertainment and connectivity then you are already lagging in the race of harnessing the power of social media marketing and monetizing through it. Social media will keep on surprising you by its power to reach various aspects of your business and create a captivating brand out of it.

How does it help in SEO benefits from social media marketing?

It is very much visible that, with every update rolled out by Google, SEO results have become more prominent; be it Facebook, Google+ search engines have made Search engine Optimization results a very important factor in recent times. The change is so impactful that even the social networks have integrated their own search engines, like Facebook graph search or twitter providing us with real time search results based on a particular hashtag.

1. Engagement:

The most important and sometimes overlooked part of digital strategy is engagement which includes a two way communication. Proactive measures towards any positive engagement can work wonders for any business can work wonders in improving the reputation. Being on social network allows a brand to interact freely and quickly with its fan base, most importantly with a personal touch that becomes very instrumental in creating goodwill and brand image.

2. Branding:

The beauty if social media is that every profile is unique, businesses can give its brand name a personality on social networks. How they are interacting, the look and feel of the profile, all encompass the general characteristics of the brand. We can find a lot of example where the social profile of the brand has overpowered the importance of the brands website.

3. Mobile:

The pulse of social media is mobile media, most of the social activity that we do are done through some kind of mobile devices. Creating contents for social media gives a business the opportunity to penetrate the mobile user audience, which is the larger and dominating part of target audience for any business.

Everything on a mobile device has a prominent chance of getting shared with any social network.

4. Generate higher conversions

Use of Social media increases the chance of improvement in the sales figures and customer retention through regular interaction and timely customer service. Social media is the most effective way to identify key decision makers and new business opportunities.

5. Targeted ads with real-time results

Search Engine Marketing (SEM) is one of the most inexpensive way to promote your business and distribute content. With powerful targeting options offered by the social networks any business can reach the right audience. For example, while running an ad campaign on LinkedIn, the user can segregate the target audience on various aspects like location, company, job title, gender, and age—the list goes on. For Facebook ads, the targeting is based on location, demographics, interests, behaviors, and connections. The performances of these social ads are easily traceable and measurable in real time, and changes can be made accordingly.

6. Keeping an eye on your competitors

With the help of social media monitoring any business house can acquire valuable information about their competitors. This kind of intelligent data will allow you to create an effective strategy and take better business decisions to stay ahead of them in the race.

Have a look at the statistics of Social Media Marketing Malaysia for the month of December 2016.

Have a look at the some quick facts showing how immense role of social media is for today’s business world.

• 86% of marketers said that social media was important to their businesses.
• Spending only 6 hours per week, have increased the chances of lead generation by 64%.
• 75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.
• A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
• More than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period.

Is your newly launched website not getting enough attention to visitors? Show off your identity to right business prospect and earn better social media engagement in Malaysia at linsad.com.my.

Some of the providers of SMM in Malaysia are LINsAD. You can contact them here for details of Social media plans and budget.

DIGITAL ACCOUNT EXECUTIVE | LINs Advertising & Marketing Sdn Bhd

REQUIREMENTS

• Minimum Diploma / Degree in Advertising / Mass Communications / Marketing or equivalent
• Experience in handling above and below the line, annual reports and events will be an added advantage
• Good interpersonal, communication, presentation and multitasking skills such as interacting with clients and managing projects
• Assist in shaping the development of overall client objectives.
• Responsible for meeting, conducting presentations and manage corporate clients.
• Good command of both spoken & written in English, Bahasa Melayu, Mandarin and Chinese.
• Able to work Independently, positive attitude, proactive and pleasant.
• At least 5 years of working experience in the advertising industry is required.

JOB DESCRIPTIONS

• Responsible, overseeing and managing a group of clients accounts ;
• Dealing with all advertising campaign activities ;
• Acting as a liaison between the client and the firm as needed ;
• Ensuring professional and personalize service extended to clients ;
• Delivering sales presentations to clients ;
• Maintaining and building relationships with existing clients ;
• Using an existing network of industry contacts to generate revenue ;
• Generating new business and widen clientele base ;Attending clients’ meetings ;
• Responsible for negotiating orders and adhering to guidelines for pricing, rates and schedules ;
• To prepare Job Brief for Creative Department for any jobs requisition ;
• To meet dateline and ensure timely submission of advertisement materials to respective media department ;
• Perform the sales coordination duties i.e. order entry, corresponding with client or supplier on advertisement copy, any schedule changes, rate cards and sales budget projections ;
• Achieve Sales targets

LINs Advertising & Marketing Sdn Bhd
72-1, 2, 3 & 4, Fraser Business Park, 
Jalan Metro Pudu, 55100 Kuala Lumpur. 

• Tel:+603 9221 3388
• General Fax:+603 9223 8688
• Email: linsweb@linsad.com.my

6 Reasons Why Your Business needs Social Media marketing right now

Before we jump on to why Social Media Marketing (SMM) is important, lets jump on to some startling facts.

‘According to Hubspot, 92% of marketers claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.’

Lets’ put it in a simple manner if you are planning to sell something; it has to be via brand. To make your brand visible you need to do some marketing so that people come to know about it. Well Social Media is just doing that at a much cheaper price than outbound marketing and reach is also high. Therefore whatever you are selling, using social media as a marketing tool is helping your brand without hurting your wallet.

But due to unawareness to a lot of individual/businesses, end up asking what is it social media marketing is going to do for me? Do I really need an account? It’s just a waste of time. Well to answer those people, we have jotted down list of points which will definitely end up changing your opinion.

Importance of Social Media:

1.      Social Media become one of the most productive way to drive traffic :

Creating a website is very much clicking a selfie of yours. You want your friends/relatives to click like and praise about it, but you don’t want to beg or pay for attention. Therefore the best medium or the route is to go via social media to grab the attention, you just need to update about you site and traffic will start getting routed. No wonder Instagram, Pintrest & stumble upon to name a few are a huge hit among social tools.

2.      Social Media Boost SEO for Business Purpose :

If you are selling products/services via online medium, and are banking on SEO (Search Engine Optimization) for results. Floating your content via social medium will assist in bring quality results in fastest span of time and will result in optimization of keywords as well.

3.      Social Media is the best platform for relationship building in Business Environment:

Imagine you have a website selling stuff but you don’t have a portal where people can write you back for any feedback, grievance or any kind of a product query. Social Media becomes the best platform for you to engage with your audience where they can get it touch, write reviews. In the process you gain their confidence and they become loyal to you. You also get real time update of your business proposition.  

4.      Social Media allows targeting & retargeting :

One of the most important reasons social media is important because of the highly customizable nature of social media ads. Facebook ads allow you to target via location, education level, profession, purchase history and pages you have liked. So it’s less likely people viewing you ads v/s people knowing their friends are using your product/services.

5.       If you want to be in the race, you have to be ahead of your competitors:

Ok a quick fact before we jump on to this point, according to a source (adweek) 91% of reputed listed brands are using more than one social media platform. So if you are still lagging behind, time to gear up. Just imagine a company having more than 10,000 followers across platforms already has a ready platform to exhibit a product or a promotion & what do you have, nothing. Every time you have a product launch, you have to start from scratch.

6.      Brand Loyalty & Sales :

Just put a post everyday either about your company or news related to your industry. As soon as a user opens up the facebook, there he is a notification from your facebook page. Though you are not selling anything right now, you are doing something which is called ‘Brand Recall’, ‘Brand positioning’ every time he is viewing your page. Now whenever is planning to buy your product, bang, he has your brand at the top of his mind and the sales happen.

Well I have only slated down the important points, there are many more which I will highlight in my next blog. One more thing I strongly suggest leave these social media marketing in the hands of the expert so that you concentrate on your business. At this juncture I would like to mention Linsad Agency who handles a complete seo, sem & social media marketing in malaysia. It is also into various outbound marketing activities as well like Video production, press advertising, Mobile Marketing.

Mobile App Developer Malaysia - LINs Advertising & Marketing Sdn Bhd

LINs Advertising & Marketing Sdn Bhd

72-1, 2, 3 & 4, Fraser Business Park, 

Jalan Metro Pudu, 55100 Kuala Lumpur. 

• Tel:+603 9221 3388
• General Fax:+603 9223 8688
• Email: linsweb@linsad.com.my

useful resource link -

http://mobileappsmalaysia.blogspot.in/