How to engage your audience using digital marketing and advertising methods

Digital advertising do not have a trusted reputation amongst consumers. In fact, a research suggests consumers are actively avoiding digital advertisements.

Over half of the respondents said they use ad blockers or were planning to install one, something certainly not all advertising agencies would be happy to know, but what's the solution?

For many businesses, the solution is content and inbound organic marketing where ad agencies should focus on creating quality content that pulls consumers toward your services and product naturally and place them where they want to be. Having said that content marketing is a long-term play, and building a reliable audience and a constant flow of organic traffic via social media marketing and press advertising isn't a cakewalk. So, it's the task of marketing agency and ad agencies to complement their content marketing with digital marketing and advertising to provide a rightful, progressive and valuable experience for your prospective customers.

It’s advisable that advertising agencies escape from the traditional method of online advertisement and resort to provide an assortment of services from content marketing, social media marketing, press advertisement to their clients. In the long run people would like to be where they are pulled naturally through organic content and approach. Online advertisements are short-lived and should come as a complimentary service to organic digital media marketing.

So, to conclude it has to have a balance between organic and inorganic under the guidance of a digital marketing agency. To lessen your burden, I would like to make a special mention to Linsad Agency, one of the most reputed digital marketing in Malaysia among the other ad agency in Malaysia. They are specialized in Branding and marketing efforts and have a huge list of reputed clientele, marketing agent proving their success over and over again.


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SOCIAL MEDIA MARKETING – 6 REASONS WHY IT IS IMPORTANT FOR YOUR BUSINESS?

With the introduction of social media, the scenario of digital marketing has changed completely. New avenues have opened up for marketing your content and now you can use this powerful weapon to share your valuable piece of content across the globe with just one click of your mouse.

If you are using social media only for your personal entertainment and connectivity then you are already lagging in the race of harnessing the power of social media marketing and monetizing through it. Social media will keep on surprising you by its power to reach various aspects of your business and create a captivating brand out of it.

How does it help in SEO benefits from social media marketing?

It is very much visible that, with every update rolled out by Google, SEO results have become more prominent; be it Facebook, Google+ search engines have made Search engine Optimization results a very important factor in recent times. The change is so impactful that even the social networks have integrated their own search engines, like Facebook graph search or twitter providing us with real time search results based on a particular hashtag.

1. Engagement:

The most important and sometimes overlooked part of digital strategy is engagement which includes a two way communication. Proactive measures towards any positive engagement can work wonders for any business can work wonders in improving the reputation. Being on social network allows a brand to interact freely and quickly with its fan base, most importantly with a personal touch that becomes very instrumental in creating goodwill and brand image.

2. Branding:

The beauty if social media is that every profile is unique, businesses can give its brand name a personality on social networks. How they are interacting, the look and feel of the profile, all encompass the general characteristics of the brand. We can find a lot of example where the social profile of the brand has overpowered the importance of the brands website.

3. Mobile:

The pulse of social media is mobile media, most of the social activity that we do are done through some kind of mobile devices. Creating contents for social media gives a business the opportunity to penetrate the mobile user audience, which is the larger and dominating part of target audience for any business.

Everything on a mobile device has a prominent chance of getting shared with any social network.

4. Generate higher conversions

Use of Social media increases the chance of improvement in the sales figures and customer retention through regular interaction and timely customer service. Social media is the most effective way to identify key decision makers and new business opportunities.

5. Targeted ads with real-time results

Search Engine Marketing (SEM) is one of the most inexpensive way to promote your business and distribute content. With powerful targeting options offered by the social networks any business can reach the right audience. For example, while running an ad campaign on LinkedIn, the user can segregate the target audience on various aspects like location, company, job title, gender, and age—the list goes on. For Facebook ads, the targeting is based on location, demographics, interests, behaviors, and connections. The performances of these social ads are easily traceable and measurable in real time, and changes can be made accordingly.

6. Keeping an eye on your competitors

With the help of social media monitoring any business house can acquire valuable information about their competitors. This kind of intelligent data will allow you to create an effective strategy and take better business decisions to stay ahead of them in the race.

Have a look at the statistics of Social Media Marketing Malaysia for the month of December 2016.

Have a look at the some quick facts showing how immense role of social media is for today’s business world.

• 86% of marketers said that social media was important to their businesses.
• Spending only 6 hours per week, have increased the chances of lead generation by 64%.
• 75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.
• A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
• More than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period.

Is your newly launched website not getting enough attention to visitors? Show off your identity to right business prospect and earn better social media engagement in Malaysia at linsad.com.my.

Some of the providers of SMM in Malaysia are LINsAD. You can contact them here for details of Social media plans and budget.