10 Big trends shaping the future of online Advertising

We have been constantly working on to bring the latest trending behavior across advertising. We managed to get a hand on to one of the popular person Mary Meekers annual report. We also had a research on other Research work and identified top 10 trends shaping up advertising avenues.

1. Traditional v/s digital advertising avenues

Traditional advertising avenues are low and Digital Avenue is gaining popularity. Internet ad revenue hit $60 billion with a growth of 20% yoy. Need to say more. Digital media is taking over traditional medium.

2. Desktop ad revenue v/s Mobile revenue

Desktop revenue is relatively flat, while mobile revenue is rising. The internet storm has gone beyond desktop as Smartphone’s are barging into everyone’s personal life. Mobile ad revenue grew by more than 66 percent in comparison to just 5% of desktop. More than 25% of the time the consumer is spending on the smart phones.

3. Mobile Ad budget on the rise

As mentioned in the above point, the companies are placing 12 – 15% of their budget on mobile ads & 22% on desktop ads. It means there is a $21 billion untapped opportunity which anybody and everybody will try to tap for mobile ads.

4.  Google and Facebook are making the most in this ad war on desktop and mobile

Most the time is being spent on Google or Facebook. Without doubt companies are placing high marketing budgets to place ads on their portals. Google revenue jumped from 25$ to 30$ Dollar showing a rise of 18% where as Facebook has shown a jump from 5B$ to 8b$ showing a rise of 59%, rest are contributing 13%. The war is going to get fierce in the near future.

5.  Consumers/users are annoyed by online ads

When ads become repetitive, consumer gets annoyed. Either they switch off the app or put it on mute. According to Mary’s survey 92% of 3200 users use ad blocker and 81% of video ads are muted.

Advertisers have to come up with a strategy where users can experience ads with different USPs and they have something else to offers rather than being repetitive.

6.  Shorter is better

Shorter is better; advertisers and marketing persons are trying to create ads which are short spic and span. Its attention grabbing, consumers are no more interested in long campaigns. Example – movie trailers, small 15 sec ads are creating much more buzz than the long once.

7. Facebook is not dying its maturing with time

Despite many reports were saying that facebook has reached and will see a similar fate as orkut and some else social platform will take its place for teens and adults. Facebook still has more than million active users according to comScore data. The data measured the average monthly minutes per visitor, with Facebook, Instagram and Snapchat are having the most reach.

Interestingly, Tumblr only reaches a little over 20 percent of 18- to 34-year-olds & Twitter reaches more than 50 percent of millennials but averages time is considerably less spent.

8.  Chat is the future

Brands know that social is actively playing a major role in marketing. No wonder facebook created facebook messenger from its internal chat portal. It also acquired whatsapp. Smart move. Majority time is being eaten up by Facebook acquired portals.

The rises of these applications are exponential compared to twitter and LinkedIn.

9. Content feeds will become finely-tuned for each individual.

Content is and always will remain the king in marketing. With the rise of better algorithms everyday for surfacing and serving content, users need access to instant forms of information and entertainment at all times, highly-tailored to their interests. As it happens as per their choice & customization, it becomes user friendly to them and they’re going to become dependent on constant streams of this individualized content.

10.   Non-digital ads will become extension to digital ads

How long can an old watch tick. Only to an extent of its capacity. Traditional marketing is not going to die. It may become digitized in some way, such as the pop-up digital ads I mentioned in my first point, but it will cease to exist in the form we know it today. Many corporate are hanging on to mass medium like newspapers, hoardings and then extending same ads to online frontier tempting the user to click and land to the given product and services.

In the mid of all the digital turbulence, all corporate are running to the experts to cater and keep up with the pace of new era of marketing. Marketing agencies are quickly adapting to it. A special mention to Linsad Online Advertising in Malaysia who has delivered to some of the top clients with its impeccable online and offline marketing services.

Here is some question to audience who has in mind about internet advertising:

a.       Can traditional business surpass digital advertising?

b.      How mobile world could helps to reconnect more prospects?

c.       What strategic action one should follow to promote e-retail business?